By combining AI with psychological insights, marketers are discovering how these technologies can reshape consumer perceptions, attitudes, and behaviors. The way we engage with AI is changing, and social media is playing a major role in this shift.
Read More
Brands that use nostalgia in marketing strategies create a bond with their audience by connecting their products with common seasonal memories. This shared connection shows consumers that brands value the same experiences and traditions that we all know and love. It is a reminder that a brand isn’t just a business, but want to be a part of moments that matter to their customers.
Read More
It’s that time of the year again and Dancing with the Stars (DWTS) is back. DWTS has evolved into more than just a dance competition, but an entertainment marketing powerhouse. The show brings together celebrities, professional dancers, and viewers in a unique way, benefiting everyone involved. So, what makes DWTS such a marketing success? Let's break it down. (No pun intended.)
Read More